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FREE MARKETING PLAN CHECKLIST: 8 Must-Have Steps for Success.. GET IT NOW

THE #1 MARKETING TOOL EVERY BUSINESS NEEDS IS A PLAN

You know your business inside and out, but can’t figure out how to find new customers?

You’re starting a new business and don’t know the first thing about marketing?

You’re in a marketing role, but don’t have experience creating a strategic plan?

YOU ARE NOT ALONE

I have worked with many business owners, solopreneurs
 and marketing managers who were in the same boat.


Why?

Because they’re busy running their business…or they can’t afford a marketing agency…
or they tried several things that didn’t produce results…or they have no idea where to start.


Does any of this sound familiar?

I’VE GOT THE SOLUTION

INTRODUCING... "HOW TO CREATE A KICK BUTT MARKETING PLAN"

  • Take the mystery out of creating a marketing plan. No more guesswork. No more wasted dollars.
  • Simplify the marketing plan process, saving you time and frustration.
  • Develop a marketing plan that gets results, increasing your revenue.
  • Create a roadmap to guide your growth throughout the year and beyond.
  • Put your marketing on auto pilot so you can focus on other areas of your business.

the PROVEN STEP-BY-STEP PROCESS TO GET RESULTS

BUSINESSES WITH A MARKETING PLAN GET BETTER RESULTS

During my 13 years of working with business owners, solopreneurs and internal marketing teams across all types of industries, I discovered there was one common factor keeping them from achieving their goals: The lack of a comprehensive marketing plan.

Which is why I created this course.

I’m sharing the process I’ve used over and over again + practical how-to instruction, examples and templates.

This course guides you through my complete step-by-step process of creating a marketing plan for your business – from start-to-finish.

At the end of the course, you will have a written document that streamlines your marketing activities, generates consistent leads, attracts high quality customers, and increases your sales.

You will learn both the WHAT and HOW, so you can APPLY it quickly:

  • Key elements in a marketing plan that help you laser-focus on your goals and priorities.
  • Questions to ask yourself, team and customers before taking action.
  • Facts and figures needed to put together a realistic plan.
  • How to identify your ideal customer so your message reaches the right people.
  • How to determine your marketing budget to ensure success.
  • How to pinpoint the best marketing tactics so you don’t waste time and money.
  • How to measure results so you know what worked best.
  • And much more!

hello FROM COURSE CREATOR, TRACY SOUTHERS-PARKER, APR

WHAT YOU WILL LEARN [AND GET] IN THIS COURSE

When you enroll in "Create a Kick Butt Marketing Plan", you get access to the video training + examples, Templates and bonuses!
MODULE 1:
THE BIG PICTURE

We start by taking a deep dive into your business: asking questions, determining challenges, looking ahead, getting feedback, setting goals and figuring out how to achieve them. This module is the foundation for your marketing plan.

MODULE 2:
THE BOTTOM LINE

Getting this part right will make or break your marketing plan. I’ll show you how to align your budget with your goals, determine a realistic number and track your progress, so you don't blow your budget mid-year.

MODULE 3:
HITTING THE BULLSEYE

Next, we focus on the people or businesses that are best suited for your products or services. You’ll learn who your target customer is, where they’re located, what their challenges are, why your product or service can help them, and lots more.

MODULE 4:
TAKING ACTION

Here's where the rubber meets the road! We'll sort through all the marketing tactics available and determine the best ways to reach your target customer and stay within your budget.

MODULE 5:
MAPPING IT OUT

A marketing plan without a timeline doesn't get done. I'll show you how to use my template to organize projects, events, deadlines and assignments on an annual basis.

MODULE 6:
MEASURING RESULTS

The only way to know if you achieved success is to measure it. By knowing the tools to use, and facts and figures to look at, you will easily be able to tell what worked best.

PLUS BONUSES TO HELP YOU TAKE ACTION, GET SUPPORT AND GO AT YOUR OWN PACE

WORKSHEETS

Downloadable worksheet for each module. Once completed, you’ll have the basis for your marketing plan.

LIFE ACCESS

Lifetime access to the video training. Progress at your own pace and use the training every year to update your plan.

COACHING

Group coaching session online twice a month for questions and feedback (for VIP students; see pricing for details).

REVIEWS

Written review of your marketing plan at completion of course (for VIP students; see pricing for details).

ONE-ON-ONE

One-on-one coaching session to “go deep” and help you stay on track (for VIP students; see pricing for details).

WILL THIS COURSE HELP YOU AND YOUR BUSINESS?

“Create a Kick Butt Marketing Plan” is based on the proven step-by-step process that I’ve used for my clients over and over again, and taught in my signature live workshop.

The beauty of the process is that it can be applied across the board to all industries, products or services, and non-profit organizations.

Here are some of the businesses I’ve worked with or have attended my workshops:

  • Travel Agent
  • Realtor
  • Event Planner
  • Attorney
  • Website Developer
  • Business Coach
  • Boutique Owner
  • Physician
  • Dance Instructor
  • Auto Repair Shop Owner
  • Financial Consultant
  • Homebuilder

Who should enroll in “Create a Kick Butt Marketing Plan”:

  • Business Owners
  • Solopreneurs
  • Marketing Managers [who are in a marketing role without a lot of experience]
  • Non-Profit Directors

WHAT OTHER BUSINESS OWNERS HAVE TO SAY

“Tracy’s marketing insight proved to be invaluable in building my business! Her workshops are always filled with the latest trends and ideas that are relevant to any business. The marketing plan she prepared for my business helped me focus on where my dollars would have the biggest impact and for a new business, this was imperative to my success. Tracy was great to work with, and her marketing advice took my business beyond my expectations in the first year that I used her marketing plan. Tracy makes marketing fun and decisions easy!”

Brenda,
Brenda’s Adventure Travel

“The most important thing I learned from the workshop is the importance of taking time to actually make a plan. The marketing plan helped me to see the big picture and made me realize that I was not focusing on the most important things.

What makes Tracy great to work with is that she understands the value of a marketing plan for both the client and for her. Without this roadmap, she cannot help us maximize our marketing plan. She kept us on track to create the plan and then execute it one step at a time. Tracy focuses on practical solutions that have measurable results. She is a fantastic sounding board for ideas and her experiences are invaluable in helping to decide which channels to use and what to use them for.”

Mia,
Southlake Tennis Center

“Starting out in my private coaching practice has been full of learning opportunities as anyone in business will know. Thankfully, I met Tracy and her team. I have learned a lot about marketing from Tracy. She is very patient. She took myself and others through a step by step process. The end result was a marketing plan that I was ready to implement.”

Sarah Bell,
Leadership Coach

MEET THE TEACHER

Hello! I’m Tracy, the creator of and instructor for “Create a Kick Butt Marketing Plan”. If you’ve gotten this far, you must be serious about taking your marketing to the next level and getting real results!

I want to share why I believe I can help you and your business. First and foremost, I’ve been doing this a long time – 28 years to be exact. I began my marketing career in the corporate world, working in marketing departments for 15 years in a variety of industries – telecommunications, real estate development, hospitality and city government.

In 2008, I was ready for a change and to chart my own course, so opened my agency, WordPlay PR & Marketing. During the past 13 years, I have worked with businesses of all shapes and sizes, helping them to achieve their marketing goals. I discovered the one thing that nearly all of them were missing was a marketing plan. Once that was put into place, it had a domino effect on their rest of their marketing program.

I began hosting live workshops in 2018 as a business development tool and discovered I love to teach! My first topic was – no surprise – how to create a marketing plan, which I’ve since taught multiple times and has become my signature workshop. Although I’ve also taught workshops on other topics, I believe this one has the most value and potential impact to change a business, which is why I’ve turned it into my first online course.

I’ve combined my experience, expertise, examples and lessons I’ve learned along the way into the course curriculum, which I’m offering for much less than I charge to develop a marketing plan for a client. I can’t wait to share it with you!

I hope to see you in class soon!

Tracy Southers-Parker, APR

P.S. If you have questions that I have not covered, be sure to read the FAQs at the bottom or contact me at tracy@wordplaytexas.com.

READY TO ENROLL?

SELF-STARTER COURSE

$297 ONE-TIME
  • This self-study option is for people who want to work at their own pace
  • Access to 6 modules with 10 lessons
  • 7-day money back guarantee
  • BONUS: Downloadable worksheets and templates
  • BONUS: Lifetime access to course videos and worksheets

CREATING A MARKETING PLAN IS NOT MAGIC

Are you still not sure you need a marketing plan…or, how it can help your business?

Perhaps your business has been humming along fine, but what if you could be selling more…or there is another type of customer you should reach…or if there is something new you should try?

I promise, putting together a marketing plan that works is not magic.

IT’S STRATEGIC.

What does this mean?

It’s methodical, organized, consistent, proactive, measurable and most importantly, written down.

In other words, it’s the opposite of random, sporadic and winging it.

This course will help you answer these questions…and I guarantee there will be many “A HA” moments along the way.

Why your business or organization needs a marketing plan:

  • Roadmap to guide your growth throughout the year and beyond.
  • Communicate with customers on a consistent, ongoing basis.
  • Identify potential customers and how-to reach them.
  • Clarify and quantify your marketing strategies.
  • Save time and money.

FAQs

You get lifetime access to the video training! This means you can progress at your own pace and use it forever to update your marketing plan.

Everyone who purchases the course receives lifetime access to 6 modules with downloadable worksheets and templates. If you purchase the VIP course, you also receive online group coaching for 8 weeks, one-on-one coaching session with Tracy Southers-Parker, and written review of your marketing plan upon completion.

Yes, the course videos, slides and worksheets are available to download.

Yes, you may receive a full refund within 7 days of purchase.

This online course is designed specifically for business owners, solopreneurs, non-profit directors, and marketing professionals who do not have experience creating a strategic plan.

No, it’s designed specifically for people without a marketing degree or background. I have made the process simple to follow and understand. But, you must do the work in order to see results!  

7 Day Money Back Guarantee

Enroll risk-free! Receive a full refund within 7 days of purchase, no questions asked.