You know your business inside and out, but can’t figure out how to find new customers?
You’re starting a new business and don’t know the first thing about marketing?
You’re in a marketing role, but don’t have experience creating a strategic plan?
I have worked with many business owners, solopreneurs
and marketing managers who were in the same boat.
Because they’re busy running their business…or they can’t afford a marketing agency…
or they tried several things that didn’t produce results…or they have no idea where to start.
Does any of this sound familiar?
During my 13 years of working with business owners, solopreneurs and internal marketing teams across all types of industries, I discovered there was one common factor keeping them from achieving their goals: The lack of a comprehensive marketing plan.
Which is why I created this course.
I’m sharing the process I’ve used over and over again + practical how-to instruction, examples and templates.
This course guides you through my complete step-by-step process of creating a marketing plan for your business – from start-to-finish.
At the end of the course, you will have a written document that streamlines your marketing activities, generates consistent leads, attracts high quality customers, and increases your sales.
“Create a Kick Butt Marketing Plan” is based on the proven step-by-step process that I’ve used for my clients over and over again, and taught in my signature live workshop.
The beauty of the process is that it can be applied across the board to all industries, products or services, and non-profit organizations.
Here are some of the businesses I’ve worked with or have attended my workshops:
Who should enroll in “Create a Kick Butt Marketing Plan”:
“Tracy’s marketing insight proved to be invaluable in building my business! Her workshops are always filled with the latest trends and ideas that are relevant to any business. The marketing plan she prepared for my business helped me focus on where my dollars would have the biggest impact and for a new business, this was imperative to my success. Tracy was great to work with, and her marketing advice took my business beyond my expectations in the first year that I used her marketing plan. Tracy makes marketing fun and decisions easy!”
Brenda’s Adventure Travel
“The most important thing I learned from the workshop is the importance of taking time to actually make a plan. The marketing plan helped me to see the big picture and made me realize that I was not focusing on the most important things.
What makes Tracy great to work with is that she understands the value of a marketing plan for both the client and for her. Without this roadmap, she cannot help us maximize our marketing plan. She kept us on track to create the plan and then execute it one step at a time. Tracy focuses on practical solutions that have measurable results. She is a fantastic sounding board for ideas and her experiences are invaluable in helping to decide which channels to use and what to use them for.”
Southlake Tennis Center
“Starting out in my private coaching practice has been full of learning opportunities as anyone in business will know. Thankfully, I met Tracy and her team. I have learned a lot about marketing from Tracy. She is very patient. She took myself and others through a step by step process. The end result was a marketing plan that I was ready to implement.”
Hello! I’m Tracy, the creator of and instructor for “Create a Kick Butt Marketing Plan”. If you’ve gotten this far, you must be serious about taking your marketing to the next level and getting real results!
I want to share why I believe I can help you and your business. First and foremost, I’ve been doing this a long time – 28 years to be exact. I began my marketing career in the corporate world, working in marketing departments for 15 years in a variety of industries – telecommunications, real estate development, hospitality and city government.
In 2008, I was ready for a change and to chart my own course, so opened my agency, WordPlay PR & Marketing. During the past 13 years, I have worked with businesses of all shapes and sizes, helping them to achieve their marketing goals. I discovered the one thing that nearly all of them were missing was a marketing plan. Once that was put into place, it had a domino effect on their rest of their marketing program.
I began hosting live workshops in 2018 as a business development tool and discovered I love to teach! My first topic was – no surprise – how to create a marketing plan, which I’ve since taught multiple times and has become my signature workshop. Although I’ve also taught workshops on other topics, I believe this one has the most value and potential impact to change a business, which is why I’ve turned it into my first online course.
I’ve combined my experience, expertise, examples and lessons I’ve learned along the way into the course curriculum, which I’m offering for much less than I charge to develop a marketing plan for a client. I can’t wait to share it with you!
I hope to see you in class soon!
Tracy Southers-Parker, APR
P.S. If you have questions that I have not covered, be sure to read the FAQs at the bottom or contact me at firstname.lastname@example.org.
Are you still not sure you need a marketing plan…or, how it can help your business?
Perhaps your business has been humming along fine, but what if you could be selling more…or there is another type of customer you should reach…or if there is something new you should try?
I promise, putting together a marketing plan that works is not magic.
What does this mean?
It’s methodical, organized, consistent, proactive, measurable and most importantly, written down.
In other words, it’s the opposite of random, sporadic and winging it.
This course will help you answer these questions…and I guarantee there will be many “A HA” moments along the way.
Why your business or organization needs a marketing plan:
You get lifetime access to the video training! This means you can progress at your own pace and use it forever to update your marketing plan.
Everyone who purchases the course receives lifetime access to 6 modules with downloadable worksheets and templates. If you purchase the VIP course, you also receive online group coaching for 8 weeks, one-on-one coaching session with Tracy Southers-Parker, and written review of your marketing plan upon completion.
Yes, the course videos, slides and worksheets are available to download.
Yes, you may receive a full refund within 7 days of purchase.
This online course is designed specifically for business owners, solopreneurs, non-profit directors, and marketing professionals who do not have experience creating a strategic plan.
No, it’s designed specifically for people without a marketing degree or background. I have made the process simple to follow and understand. But, you must do the work in order to see results!